With the Digital Choice Gift Code, you’re in charge!
When your code arrives, you can swap it for eGift codes from some of the UK’s best-loved brands — including B&M, boohoo, Greggs and many more.
You can spend it all in one place or split the balance between different stores. Once you’ve chosen, your eGift codes are sent straight to your inbox — ready to spend online or in-store (just show the barcode at the till or on your phone).
It’s fast, flexible and totally digital — the easy way to tick everyone off your Christmas list without even leaving the sofa.
Available Denominations
Validity Period
Use online or in store
Ready to turn your savings into Christmas magic? ✨
If you’re saving with one of our lovely Agents, just get in touch with them to place your order — they’ll take care of everything for you.
Saving directly with Variety? It’s as easy as 1, 2, 3! Simply follow the steps below to order your gift cards online and get Christmas all wrapped up.
How does a Digital Choice Gift Code work?
You’ll receive a digital code by post. Simply visit the link we send you and choose which eGift codes you want — all in one place.
Can I use my eGift Codes online or in-store?
Yes! Most eGift Codes can be used both online and in-store. If you’re shopping in-store, just show the barcode on your phone or print the email.
When will I get my Digital Choice code?
We’ll send your code in October or November, once your payments are complete.
Can I choose more than one retailer?
Absolutely — you can split your balance across several brands, or spend it all in one place.
Where can I spend my Digital Choice Gift Code?
You can swap your Digital Choice balance for eGift Codes from a wide range of popular retailers, including:
Airbnb
Adidas
All Bar One
Argos
ASOS
Ask Italian
B&M
Bloom & Wild
Boohoo
Bonmarché
Browns
Buy a Gift
Caffè Nero
Cineworld
Clarks
Costa
Currys
Decathlon
Dining Out Card (M&B)
Ernest Jones
FatFace
Faylouless
Foot Asylum
Foot Locker
Go Ape
Greene King
Greggs
Great British Pub
H. Samuel
Halfords
Harvey Nichols
H&M
Hobbycraft
Homesense
John Lewis & Partners
JD
Just Eat
Laithwaites
Lego
M&S
Mango
Matalan
National Book Token
National Garden Centre
National Trust
Nando’s
New Look
Nike
Nintendo
Not On The High Street
Primark
Pizza Express
Pizza Hut
Red Letter Days
River Island
Rituals
Sports Direct
Starbucks
TK Maxx
The Body Shop
Theatre Tokens
The Restaurant Card
Ticketmaster
Turtle Bay Restaurants
Urban
Virgin Experience
Virgin Wines
Wagamama
Waitrose
Wayfair UK
WHSmith
Xbox
Xbox Live
Zalando
Zizzi
B&Q
Retailers may be subject to change.
