ULTIMATE DIGITAL CHOICE

Give them the freedom to choose from loads of top retailers with one Ultimate Digital Choice Gift Code.

When your gift code arrives, they simply exchange it online for e-codes from a huge range of retailers, including Amazon, B&M, Aldi and many more. It’s perfect for anyone who’s tricky to buy for, or who’d rather pick exactly what they want. And with no fees, every penny goes on their gift.

It’s simple, flexible and all in one place: the gift that lets them choose exactly what they want.

Key Highlights:

Available Denominations

£200

Validity Period

No expiry

Use online or in store

Online and Instore

How do I order?

Ready to turn your savings into Christmas magic? ✨

If you’re saving with one of our lovely Agents, just get in touch with them to place your order — they’ll take care of everything for you.

Saving directly with Variety? It’s as easy as 1, 2, 3! Simply follow the steps below to order your gift cards online and get Christmas all wrapped up.

STEP 1: Choose how many Ultimate Digital Choice Gift Codes you’d like.
STEP 2: Make your payments throughout the year. Little by little, it all adds up!
STEP 3: Once your balance is fully paid, we’ll send your Ultimate Digital Choice Gift Codes by post on a printed QR leaflet in October or November, ready to exchange online.

How does the Ultimate Digital Choice Gift Code work?
You’ll receive a printed leaflet with a QR code by post. Scan the code, choose from the retailers available, and exchange it online for e-codes that are sent by email.


Which retailers can I choose from?

  • adidas
  • Airbnb
  • ALDI
  • All Bar One
  • Amazon.co.uk
  • Apple
  • Argos
  • ASDA
  • ASOS
  • Asterley Bros
  • B&M
  • B&Q
  • Bella Italia
  • Bloom & Wild
  • Boots
  • Browns
  • BucketlistGift®
  • Buyagift
  • Caffè Nero
  • Candy Crush
  • Charity Shop
  • Chef & Brewer
  • Cineworld
  • Clarks
  • Costa
  • Côte Brasserie
  • Currys
  • Decathlon
  • Deliveroo
  • Dining Out
  • Disney+
  • Dunelm
  • Ernest Jones
  • Etsy
  • Eurostar
  • Farmfoods
  • Five Guys
  • Foot Locker
  • Footasylum
  • Gaucho
  • Global Experiences Card
  • Global Hotel Card Powered by Expedia
  • Go Ape
  • Google Play
  • Greggs
  • H Samuel
  • H&M
  • Habitat
  • Harvester
  • HelloFresh
  • Hobbycraft
  • Hotels.com
  • Iceland the Food Warehouse
  • IKEA
  • Inspire Travel
  • JD Sports
  • John Lewis & Partners
  • Just Eat
  • Laithwaites
  • Las Iguanas
  • lastminute.com Flight + Hotel
  • lastminute.com Flight
  • Little Starts
  • London Theatre Direct
  • lululemon
  • Lush
  • Luxury Escapes
  • Marks & Spencer
  • Matalan
  • Merlin
  • Miller and Carter
  • Mitchells & Butlers
  • Morrisons
  • Moss
  • Naked Wines
  • Nando’s
  • National Book Tokens
  • National Trust
  • Neosurf
  • New Look
  • Next
  • Nike
  • Nintendo eShop
  • Not On The High Street
  • ODEON Cinemas
  • One4all Digital
  • Paul Smith
  • Pizza Hut
  • PizzaExpress
  • PlayStation Store
  • Prezzo
  • Primark
  • Red Letter Days
  • River Island
  • Roblox
  • Sainsbury’s
  • Sainsbury’s Grocery
  • Screwfix
  • Selfridges
  • Sephora
  • Sizzling Pubs
  • Spabreaks.com
  • Sports Direct
  • Starbucks
  • Superdry
  • Swarovski
  • Tesco
  • TGJones
  • The Entertainer
  • The Golf Gift Card
  • The Great British Pub
  • The National Garden Centre
  • The Restaurant Card
  • The Wellness Card
  • The White Company
  • Theatre Tokens
  • Ticketmaster
  • TK Maxx
  • Toby Carvery
  • Treatwell
  • TripGift®
  • TUI Rewards
  • Turtle Bay Restaurants
  • Twitch
  • Uber
  • Vintage Inns
  • Virgin Experience Days
  • Virgin Incentives
  • VisitBritain
  • wagamama
  • Waitrose & Partners
  • Waterstones
  • Wayfair
  • Wickes
  • Xbox
  • Zalando
  • Zizzi

Are there any fees?
No. There are no fees, so the full £200 goes towards your gifts.


When will I receive my Ultimate Digital Choice Gift Code?
We’ll dispatch your gift code in October or November, once your payments are complete.


Can I split my gift code across more than one retailer?
Yes, from as little as £5 for a Costa to £200 for a splurge at Next you choose how much you redeem!


When does the Ultimate Digital Choice Gift Code expire?
Good news, it doesn’t! Your Ultimate Digital Choice Gift Code has no expiry date. Once you exchange it, each retailer’s e-code follows that retailer’s own expiry terms.


How can I check my balance?
Just log in to the Ultimate Digital Choice website with your code and your balance will be shown.

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