
Give them the freedom to choose from loads of top retailers with one Ultimate Digital Choice Gift Code.
When your gift code arrives, they simply exchange it online for e-codes from a huge range of retailers, including Amazon, B&M, Aldi and many more. It’s perfect for anyone who’s tricky to buy for, or who’d rather pick exactly what they want. And with no fees, every penny goes on their gift.
It’s simple, flexible and all in one place: the gift that lets them choose exactly what they want.
Available Denominations
Validity Period
Use online or in store
Ready to turn your savings into Christmas magic? ✨
If you’re saving with one of our lovely Agents, just get in touch with them to place your order — they’ll take care of everything for you.
Saving directly with Variety? It’s as easy as 1, 2, 3! Simply follow the steps below to order your gift cards online and get Christmas all wrapped up.
How does the Ultimate Digital Choice Gift Code work?
You’ll receive a printed leaflet with a QR code by post. Scan the code, choose from the retailers available, and exchange it online for e-codes that are sent by email.
Which retailers can I choose from?
Are there any fees?
No. There are no fees, so the full £200 goes towards your gifts.
When will I receive my Ultimate Digital Choice Gift Code?
We’ll dispatch your gift code in October or November, once your payments are complete.
Can I split my gift code across more than one retailer?
Yes, from as little as £5 for a Costa to £200 for a splurge at Next you choose how much you redeem!
When does the Ultimate Digital Choice Gift Code expire?
Good news, it doesn’t! Your Ultimate Digital Choice Gift Code has no expiry date. Once you exchange it, each retailer’s e-code follows that retailer’s own expiry terms.
How can I check my balance?
Just log in to the Ultimate Digital Choice website with your code and your balance will be shown.